Connecting people with nature

Rothiemurchus connects visitors with local guides and local produce in a way that benefits our local community. Rothiemurchus’ vision is to build sustainable relationships between people and nature, so that we all benefit from looking after our environment.


Wildlife supporting livelihoods

Encouraging wildlife to thrive has enabled people to make their living here and communities to remain. This is rewilding – with a place for people.

We believe that by enabling visitors to enjoy the hills, forest and wildlife sustainably, people will be able to continue to live and work in this exceptional place.

In Rothiemurchus sustainability is our purpose and what we continually strive for.

Evidenced from 1226, 1868, and the post war 1950s the owners , recently supported by Government agencies, have actively protected and regenerated large areas of Rothiemurchus.

Since the 1950s the Grants of Rothiemurchus have believed that by enabling visitors to enjoy the mountains, forest and wildlife sustainably, people would be able to live and work in this extraordinary place and that the wildlife would thrive.

This long term vision has resulted in the naturally regenerated expansion of the ancient Rothiemurchus forest and in the enhancement of biodiversity.

A nature-based economy

Rothiemurchus recognises that pursuing a commercially viable business, that supports livelihoods, is an important principle of sustainable development.

Rothiemurchus directly employs 50 people who are assisted by another 30 with outdoor activity partner businesses and a range of locally based contractors with specialist machinery and skills.

Providing opportunities for training and professional development and encouraging people to establish their own business on Rothiemurchus creates a thriving community.

Inspired by Nature

Rothiemurchus loves connecting people with nature.

We aim to make people’s experiences in Rothiemurchus joyful and meaningful;
to inspire our visitors to be a part of caring for this place. This includes explaining the sustainable way the land is cared for.

We do this by

  • maintaining 50km of paths for walking, cycling and horse riding; many of these routes are all-abilities.
    Rangering, Rothiemurchus Countryside Rangers, are the UK’s longest established private Ranger service.
  • Guiding Walks & Farm Tours
  • Guiding school and group visits
    offering Outdoor Activities & Wild Experiences
  • Planning events for our local communities


Meeting communities’ needs

Aviemore and Vicinity Community Council advises Rothiemurchus that the lack of suitable housing, business and community space is the single biggest threat to the long-term sustainability of the community.

Scottish Sustainable Communities Initiative

In response to The Community Council’s wishes, Rothiemurchus planned a sustainable community at An Camas Mòr. This was designed with leading Danish Architects, Gehl, in collaboration with the communities. The plans were awarded status as an exemplar as part of the Scottish Government’s Scottish Sustainable Communities Initiative in 2009.

However sustainable and exemplary, we need renewed commitment from the Government and The Cairngorms National Park Authority to meet the communities’ needs.

Our communities need to benefit from nature conservation, and be included as part of the ecosystem to take care of this exceptionally popular landscape. Rothiemurchus has some space for people to build (including self-build), and people who need and want to build a house.


Working in partnership

We have a formal agreement to work in partnership with government bodies on a shared vision for sustainable development of the environment and community at Rothiemurchus.

Our shared vision

In 2000, Rothiemurchus agreed with public bodies a shared vision for the long-term management of our natural and cultural heritage, forestry, recreation and community interests, and signed a Concordat.

We agree that there is a fundamental link between the biodiversity of the Estate and the socio-economic well-being of the community.

We share a vision of a sensitively and dynamically managed estate contributing to the economic viability and development of the surrounding area, and the well-being of the local communities.

Government bodies recognise that Rothiemurchus provides considerable public benefit, conserving a valuable part of Scotland’s Natural Heritage and managing access for over 350,000 visitors per year to enjoy the landscape.

The Rothiemurchus team thanks the Cairngorms National Park Authority, Scottish Natural Heritage and Scottish Forestry for their assistance with the delivery of public outcomes in Rothiemurchus.

We also thank The Highland Council, Highlands and Islands Enterprise and the Scottish Government for the work they do and the funding they provide in and around Rothiemurchus.

Networking for Nature

Working at nature’s scale, we collaborate with communities and neighbouring land-managers to link habitats and care for migratory wildlife across the Cairngorms. For example, growing trees on river banks to conserve fish from source to sea.

Cairngorms Capercaillie Project

Rothiemurchus is a part of The Cairngorms Capercaillie Project, community-led action to secure a long-term future for this dancing bird. This project helps communities to create and deliver their own community-led actions for Capercaillie.

The Cairngorms Deer Herd

The deer herd in the Highlands is wild and largely unconfined by fencing. Therefore in different seasons and wind conditions, red deer will move across different grounds and estates.

The Cairngorms, Speyside, Deer Management Group

Deer management groups provide the forum for different land managers to coordinate and cooperate over their policy towards deer. The Groups are committed to the welfare of deer and their habitat through sustainable management practices.

Conserving migratory fish

Rothiemurchus works with other members of the Spey Fisheries Board to grow trees along the river bank, providing shade for the fish, such as Salmon and Sea Trout. This reduces the temperature of the water, so that the water holds more oxygen for the fish, and partly mitigates the effect of global warming.

The Spey Fishery Board

The Spey Fishery Board is an organisation who for the past 150 years has worked to conserve, protect and enhance Atlantic Salmon and Sea Trout stocks throughout the River Spey catchment.

Cairngorms Connect

Rothiemurchus neighbours and works with Cairngorms Connect, a partnership of land managers, committed to a bold and ambitious 200-year vision to enhance habitats, species and ecological processes across a vast area within the Cairngorms National Park.